Creating custom agents

Beyond the built-in team, you can create your own specialist agents with their own instructions: a copywriter that knows your exact tone, a strategist briefed on your market, or a proofreader with your style rules. Custom agents are reachable by @mention in any chat.

Where to find it

Open Agents from the main navigation. You'll see the agents you've already created plus a slot counter showing how many more you can add on your plan.

How it works

1. Pick an open slot. Click New agent (greyed out if you've used all your slots; upgrade or delete one to free space).
2. Give it an identity and instructions. Choose a name and emoji, then write the system instructions: who it is, how it writes, what it should always or never do. The more specific, the better.
3. Save and use it. Once saved, type @ in any chat and your agent appears in the list. Maya never auto-routes to custom agents, so @mention is how you reach them.

Tips & tricks

• Write instructions like a brief, not a wish. "Always write in second person, max 2 emojis, Thai casual tone" beats "be friendly".
• One job per agent. A focused proofreader and a focused strategist outperform one agent told to do both.
• Reuse your Brand Kit. If a rule belongs to your whole brand (voice, hashtags), put it in the Brand Kit so every agent inherits it. Keep agent instructions for the role-specific parts.

Requirements

Every plan includes at least one custom-agent slot. Slots scale with your plan: Free 1 · Starter 2 · Pro 5 · Studio 10.