Writing great briefs

The better your brief, the better your team's work. You don't need to be a prompt expert, just clear about what you want. Here are a few habits that help.

Lead with the outcome

Say what you want to end up with, not which tool to use. "I need a launch announcement for Instagram" beats "use the copywriter." The team figures out the how.

Put the essentials up front

Include audience, tone, format, and any constraints in your first message. The more the team knows from the start, the closer the first draft lands.

One goal per message

Keep each message to a single goal. If you have three things to do, send three messages. It keeps the work focused and easier to follow.

Show an example

If you have a style in mind, paste an example or a reference. A sample post or a brand you admire tells the team more than a paragraph of description.

Trust the team

You don't need to write prompts or pick agents. Describe the goal in plain words and let the team handle the rest.

Requirements

Available on every plan.