Glossary of terms

A quick reference for the words you'll see around DeskPixel.

Core terms

Agent — a specialist team member with its own role and skills (for example a copywriter or a strategist). DeskPixel ships with 16 default agents, and you can create your own.

Orchestration — one goal you send and everything the team does to complete it, however many agents are involved. It's also the unit DeskPixel measures against your monthly quota.

Maya (the router) — the invisible system that reads your message and picks which agents handle it. You don't chat with Maya directly; you just see a brief "routing" indicator.

Handoff — when one agent passes work to a teammate mid-task (e.g. strategist → copywriter). You see a small transition note each time.

Mode — how a request is run: Auto-Route (Maya decides), @mention (you name an agent), or Team mode (you pre-pick a group).

Plans & usage

Quota — the number of orchestrations included in your plan each month. It resets at the start of each billing cycle.

Tier / plan — your subscription level: Free, Starter, Pro, or Studio. Higher tiers unlock more agents and a larger quota.

Standard agents — the 6 agents available on every plan. Studio experts — four extra specialists (SEO/GEO, short-form video, KOL, marketplace) on the Studio plan.

Marketing OS

Brand Kit — your voice, colours, hashtags, and rules, loaded into every agent so output stays on-brand.

Planner — one board for content, tasks, and promos.

Routine — recurring work the team runs on a schedule (Pro and Studio).

Tools

Connector / connected tool — an outside service (Notion, LINE, etc.) your agents can save or send to.

Approval card — the prompt that blocks before an agent sends or saves anything outbound, so nothing leaves without your tap.

Requirements

Reference only — applies to all plans.